Faka uKhisimusi ezindongeni zenkomishi: Ingilazi enezindonga ezimbili "exoxa indaba", indlela yokwenza umkhosi uzizwe uphelele ngaphandle komsindo
Isingeniso: Kungani inkomishi ifanele ukubhalwa ngayo "njengezindaba"?
Emkhakheni wokuncintisana okukhulu wezitsha zokuphuza, ukuze inkomishi ikhulume nge-"premium feel" kanye "nokuhluka," ngokuvamile kunezindlela ezimbili kuphela: ukufinyelela ezingeni eliphezulu kakhulu ezintweni nasekwenziweni ngobuciko, noma ukudala ukuhluka ngobuhle kanye nemizwa. Inkomishi yengilazi enezindonga ezimbili enesihloko sikaKhisimusi esikhuluma ngayo namuhla yenzeka ukuthi ifinyelele kuzo zombili lezi zindlela ngasikhathi sinye.
Akusiyo imikhiqizo yasefektri ebandayo. Uma uyithatha ngaphansi kokukhanya okufudumele kwekhofi, izinyamazane ezisodongeni lwenkomishi zibonakala zinyathela eqhweni ngempela, futhi uSanta Claus ushayela isihlibhi sakhe enqamula esibhakabhakeni esinezinkanyezi — lokhu akusona isitika, akusona ukuphrinta, kodwa indaba yomkhosi "evaliwe" phakathi kwezingqimba ezimbili zengilazi ngobuciko. Lokho ekuthengisayo akusiyo nje "isitsha sokuphuza amanzi," kodwa umoya wasebusika ongabanjwa esandleni sakho.
I. Idizayini eqondwa ngokushesha: Ukufaka izimpawu zomkhosi "engilazini"
Izinkomishi eziningi zesitayela sikaKhisimusi zivele zishicilela amaphethini ebusweni; ziyaguga futhi ziphele ngokuhamba kwesikhathi, futhi umuzwa womkhosi uyaphela nawo. Isici sokuqala sekhwalithi ephezulu yale nkomishi silele ngqo ekukhetheni kwayo "isakhiwo esinezindonga ezimbili" njengendlela yokubonisa.
Ngokubheka ngodonga lwenkomishi ecwebezelayo, ungabona ukuthi amaphethini enyamazane, izihlahla zikaKhisimusi, izihlibhi, izinkanyezi, kanye nenyanga akuntanti ngaphezulu, kodwa kubonakala sengathi kugxilile "phakathi" kwengilazi. Inzuzo yokuqala eqondile elethwa yilobu buciko **ukuqina kwephethini** — iphethini ayithinti iminwe noma iziphuzo ngqo, okwenza kube nzima ukulimaza noma ukufiphala, ihlale imisha njengentsha ngisho nangemva kokusetshenziswa isikhathi eside; inzuzo yesibili **ukubonakala kobukhulu obuthathu** — amaphethini adala ukungahambisani okuncane kanye nokukhanya nomthunzi phakathi kwezingqimba ezimbili zengilazi, okwenza umfanekiso wenyamazane ubonakale futhi unyamalale njengoba inkomishi ijikelezwa, sengathi ngempela ihamba ehlathini lasebusika.
Le ndlela yokucabanga "yokufaka iphethini ezintweni" esikhundleni "sokuyinamathisela ebusweni" iyona ntikelo ehlukanisa lokhu kusuka ezinkomishini ezijwayelekile zamanzi kakhisimusi.
II. Ukusebenza Ngokoqobo Kwesakhiwo Esinodonga Oluphindwe Kabili: Akukhona Nje Ukubukeka Kuhle, Kodwa Isayensi Enhle Yokusetshenziswa
Umuzwa wekhwalithi ephezulu awukona nje ubuhle; kufanele uguqulele ekuhlangenwe nakho. Idizayini "yongqimba olungenalutho" yengilazi enodonga oluphindwe kabili isebenza ngezinzuzo ezintathu ezisebenzayo lapha.
**Okokuqala, ukufudumeza nokuvimbela ukushisa.** Noma ngabe inkomishi igcwele ubisi olushisayo noma i-iced Americano, udonga lwangaphandle luhlala lusezingeni lokushisa elikhululekile. Ukubamba inkomishi egcwele iziphuzo ezishisayo ngeke kushise izandla zakho; ukubamba i-iced Americano, udonga ngeke lube namaconsi amanzi amanzi, lungcolise izindwangu zetafula nezincwadi.
**Okwesibili, ukugcina ukushisa nokubanda.** Isendlalelo esingenalutho sakha umkhawulo womoya ovikela ngokwemvelo, okwenza iziphuzo ezishisayo ziphola kancane futhi iziphuzo ezibandayo zincibilike kancane. Kubathandi bekhofi neziphuzo zobisi, lokhu kusho ukuthi isiphuzo singagcina ukunambitheka kwaso okuhle kakhulu imizuzu embalwa eyengeziwe — lokhu "ukuphumula kwesikhathi" yikona okuyinto ephambili kakhulu ngesikhathi samaholide.
**Okwesithathu, ukuhlalisana kwesakhiwo esilula nokuqina.** Ngenkathi kuqinisekiswa ukujiya kodonga, umklamo onodonga olukabili ugwema ubunzima bengilazi eyodwa ewugqinsi, okwenza inkomishi izwakale icwebezela futhi izinzile esandleni. Uma ibekwe ethreyini lokhuni, yakha isithombe esivumelanayo nekhukhi likakhilimu eliseduze nepuleti lobumba olumhlophe.
III. Ukulandisa Esithombeni: Inkomishi eyodwa yobisi, inkomishi eyodwa yekhofi, ngayinye inendaba yayo
Okuthakazelisayo ukuthi le nkomishi iveza "ubuntu" obubili obuhluke ngokuphelele kulesi sigameko.
**Okumhlophe kugcwele iphunga lobisi kanye nezinganekwane.** Udonga lwenkomishi lunama-reindeer kanye nezihlahla zikaKhisimusi, futhi phansi kunomugqa othi "Feliz Natal! BOAS FESTAS" — lesi yisibusiso sesiPutukezi esisho ukuthi "UKhisimusi Omuhle! Amaholide Amnandi". Akuhunyushwanga olimini lwesiShayina oluqinile kodwa kugcinwe olimini lwalo lwangempela, njengekhadi leholide elivela kude, ngokwemvelo elithwala isitayela samazwe ngamazwe esilula kanye nomuzwa wokunethezeka. Lapho izinga lokushisa lobisi olushisayo lidluliswa ngodonga lwenkomishi, ukuyibamba ezandleni zakho kunjengokuthi ubambe konke ukumnandi kobusika.
**Okumnyama kugcwele ukuzithiba kanye nezothando.** Ukubanda kwe-iced Americano kuhlangana nesithombe sikaSanta Claus eshayela isihlibhi ezinkanyezini nenyangeni odongeni lwenkomishi — kubanda kufudumele, ukuzithiba kanye nezinganekwane kuhlangana endaweni eyodwa enkomishini. Kukukhumbuza: umuzwa wesiko ngesikhathi samaholide akufanele udele ukuzithiba komuntu omdala ngempilo. Ungaphuza ikhofi elipholile kanti ubheke izinkanyezi nenyanga odongeni lwenkomishi, ujabulele isikhathi sakho sokuthula samaholide.
Enye ishisayo enye ipholile, enye imnandi enye iyababa, izinkomishi ezimbili zakha indaba ephelele: amaholide angaba yinganekwane, futhi angaba yimpilo yansuku zonke; angagqunywa ngephunga lobisi, futhi angavuswa yikhofi.
IV. Ubuhle Besigcawu: Lapho Inkomishi Ihlangana Namadesidi Nemibani Efudumele
Umuzwa wokunethezeka wale nkomishi ubonakala futhi emandleni ayo anamandla okuthi "ingene efreyimini" futhi "ihlangane nendawo." Esithombeni, ibekwe phezu kwethreyi yokhuni, eduze kwekhekhe likakhilimu elimbozwe ngamastrobheri amasha, kukhona izibani zentambo ezifudumele, uhlaza embizeni yengilazi, kanye nezitsha zengilazi ebha engemuva kwayo.
Lesi sigameko asenzeki ngengozi. Sembula iqiniso elinganakwa amabhrendi amaningi: **Abathengi banamuhla abathengi inkomishi, kodwa ingxenye yempilo engathathwa isithombe, yabelwane, futhi iqoqwe.** Uma inkomishi ingahlangana ngokwemvelo nezigameko ezinjenge "ntambama ekhefi," "ukukhanya kobusika obufudumele," kanye "netafula lesidlo sikaKhisimusi," ayisenawo nje umkhiqizo, kodwa "indawo yokungena" emoyeni.
Kubadali bokuqukethwe, abanikazi bezindawo zekhofi, kanye nezimpawu zendlela yokuphila, lolu hlobo lwenkomishi lucishe luzalelwe ukuthi "luthathwe izithombe" — akudingi kuhlelwa okwengeziwe; vele uyibeke etafuleni, uvule izibani ezifudumele, futhi umoya womkhosi ugeleza ngokuzenzakalela.
V. Kusuka Emkhiqizweni Kuya Esipho: Umqondo Wokubiza Wentengo Yenani Lemizwa
Ukubuyela ku-"umuzwa wokuthuthukile" ngokwawo. Esimeni somthengi, ingqikithi yomuzwa wokuthuthukile **ukuthuthukisa inani elisebenzayo libe inani lemizwa.**
Inkomishi evamile ixazulula isidingo "sokuphuza amanzi"; kanti inkomishi yengilazi enezingqimba ezimbili enesihloko sikaKhisimusi ixazulula izidingo ezijulile ezifana "nokuphathwa kahle ebusika," "ukugubha amaholide ngomkhuba," kanye "nokunikeza isipho esicatshangelwayo kumuntu obalulekile." Iyinkomishi futhi iyinguqulo ekhethekile yamaholide, futhi okubaluleke kakhulu, "into eqoqwayo encane" engasetshenziswa futhi ithakaselwe kaningi.
Kungenxa yalokhu nje, inenzuzo yemvelo ezimweni zokuphana: ayidingi ukupakishwa okubizayo. Inkomishi enemifanekiso emihle, umsebenzi wobuciko ocophelelayo, kanye nophawu olufudumele yanele ngokwayo — idlulisa umuzwa othi "ngiyikhethe ngokucophelela, futhi ngifake izibusiso zamaholide entweni ongayisebenzisa nsuku zonke." Uma iqhathaniswa nalezo zinto zokuhlobisa zamaholide ezilahlwayo, inesikhathi sokuphila eside kanye nenani eliphezulu lokugcina imizwa.
VI. Ukubhekwa Kwezimakethe: Emnothweni Wamaholide, "Ukuklanywa Ngenhliziyo" Kuyanqoba
Ngokombono wemboni, le nkomishi iphinde ihlangabezane nethrendi ekhulayo yabathengi: **Imakethe yezipho zamaholide isuka "kubuningi nentengo ephansi" iya "ekuklanyweni ngenhliziyo, okuhlala isikhathi eside, futhi okwabelwana ngakho."**
Esikhathini esedlule, izingxenye eziningi zikaKhisimusi zazimane "zisetshenziswe kanye kuphela" — zilahlekelwe ukubaluleka kwazo futhi zibekwe eceleni ngemva kweholide. Namuhla, abathengi abaningi abengeziwe bazimisele ukukhokhela izinto zeholide "ezihlala isikhathi eside, ezingahlanganiswa nokuphila kwansuku zonke, futhi ezinhle futhi ezisebenzayo." Azisetshenziswa kuphela ngoSuku lukaKhisimusi, kodwa zingaphinde zithathwe ekuseni, ntambama, nakusihlwa sasebusika — lokhu kuyisinye isizathu sencazelo "yokuzizwa kusezingeni eliphezulu": **Akuzwakali kakhulu, kodwa kungahlala ekuphileni kwakho isikhathi eside.**
Inkomishi yengilazi enezindonga ezimbili iguqula "isiko lamaholide" libe "umuzwa wansuku zonke ophakeme." Ayincikile emagameni okukhangisa eqile, kodwa emandleni ahlangene ezinto, ubuciko, indaba, kanye nesimo ukuze ikuncenge ngokuthula.
Isiphetho: Bamba izibusiso ezandleni zakho, guqula ubusika bube yinkondlo
Ngakho-ke, lapho sikhuluma ngalokhu okubili okunamabhodlela eKhisimusi, empeleni sikhuluma ngokukhetha indlela yokuphila: amaholide akufanele abe nomsindo, izipho akufanele zibe zibiza kakhulu, futhi izibusiso zingabhalwa ezindongeni zengilazi ezisobala, ukuze zibonwe, zisetshenziswe, futhi zithandwe usuku nosuku.
Feliz Natal — Kwangathi lesi sibusiso sikaKhisimusi esifakwe engilazini singakuhambela phakathi nobusika obufudumele, obucacile, nobuhle.